One of the guys whom I consider a mentor in this industry, Chuck Hollis at
EMC, always approached product launch messaging with the thought: “the
world has changed.” Of course, then it was up to the team to come up with
how, why, etc. Great advice. It’s a natural way to introduce drama into
what can often be a pretty boring “speeds and feeds” message.
I was thinking about Chuck’s advice when I started digging into the Xiotech
story. “The world’s changed…”
As I dug into the product information, talked to our technologists and
sellers, met with some customers and had some time to reflect, it hit me: the
world HASN’T changed. Yet. Sure, there’s always plenty of new technology
to talk about, and data growth continues to accelerate. But what technology
advance has really changed the way we think about, use and benefit from
storage? Too often, these
Recently, a blog post appeared on the www.techopsguys.com talking about our
technology and our position on SSDs. It’s a good post, and I’m very glad
to hear our field team was engaged with the author of the post, but it
contains some misperceptions that I’d like to clear up.
First, the blog makes several points about our view of SSD that are based on
some recent articles in the trade press. The articles were originally
triggered as a result of my speaking at Flash Memory Summit back in July, and
they drew the conclusion that Xiotech was integrating SSD into the Emprise
line for ... (more)
On Tuesday, we announced that Entiera has implemented an EmpriseTM 7000
storage system to increase efficiency in its data center through the
system’s unique ability to easily manage storage in virtual environments
and deliver best-in-class usable capacity.
“We were at a point where we had more servers than people. We just
couldn’t sustain that, so we researched SAN options and felt Emprise 7000
was the best choice,” said Jeff Wilkins, chief technology officer of
Entiera. “After deploying the system and virtualizing our servers, we cut
our number of servers from 60 to 10. So the ... (more)
Wow, a month went by pretty quickly. Along the way, I racked up some decent
air miles, got to know more of the team in Minnesota, had terrific
conversations with some of our customers and partners, spun up some lead-gen
activities and challenged a bunch of my going-in assumptions.
Some observations and thoughts, in no particular order:
I completely underestimated the power of a 5-year warranty, particularly in
today’s world when asset refreshes have been delayed and IT managers are
facing some monster “out year” maintenance payments on the horizon.
We’re going to change the compa... (more)
It is said that world travel gives one perspective not otherwise achieved,
seeing customers and the industry from a global view. So, on my current trip
to South Africa and the UK, I took the time to catch up on my reading, in
particular some thoughts on ‘Flash and Trash’ – i.e. the idea that the
use of only two media – SSD and SATA – is going to dominate the future of
storage. My take – not so fast.
Count me as Niels Bohr, when he said “Prediction is very difficult,
especially about the future.” While the flash & trash thesis is
interesting, I believe there is and always will be... (more)