One of the guys whom I consider a mentor in this industry, Chuck Hollis at
EMC, always approached product launch messaging with the thought: “the
world has changed.” Of course, then it was up to the team to come up with
how, why, etc. Great advice. It’s a natural way to introduce drama into
what can often be a pretty boring “speeds and feeds” message.
I was thinking about Chuck’s advice when I started digging into the Xiotech
story. “The world’s changed…”
As I dug into the product information, talked to our technologists and
sellers, met with some customers and had some time to reflect, it hit me: the
world HASN’T changed. Yet. Sure, there’s always plenty of new technology
to talk about, and data growth continues to accelerate. But what technology
advance has really changed the way we think about, use and benefit from
storage? Too often, these
Recently, a blog post appeared on the www.techopsguys.com talking about our
technology and our position on SSDs. It’s a good post, and I’m very glad
to hear our field team was engaged with the author of the post, but it
contains some misperceptions that I’d like to clear up.
First, the blog makes several points about our view of SSD that are based on
some recent articles in the trade press. The articles were originally
triggered as a result of my speaking at Flash Memory Summit back in July, and
they drew the conclusion that Xiotech was integrating SSD into the Emprise
line for ... (more)
Virtualization Magazine on Ulitzer
Last week, several members of the Xiotech executive team discussed the
company’s strategy and unveiled a new identity at TheBDEvent in Palo
Alto. Of course, was anyone in the Valley paying attention to anything
other than Steve Jobs in the Moscone Center? In case you were thawed from a
cryogenic chamber this week, the iPad is now the coolest must-have gadget in
the world and is on my toy wishlist.
Back to work.
Greg and VaNessa Duplessie put on a great show, with A-list content and a
storage who’s-who present over the two days. Of course, co... (more)
Virtualization Track at Cloud Expo
After a long and unseasonably snowy winter in the Southeastern U.S., my
thoughts have now turned to Red Sox spring training, golfing with the kids
and desktop virtualization. Having spent most of my adult life in the
Northeast, snow is a part of life and barely considered beyond the sidewalk
shoveling and traffic delays. Case in point: in Boston, it seems that you
need two feet of snow before schools are canceled.
Not so in the Southeast. Twice in the past three years, schools have been
canceled on the threat of snow – with barely a flake mat... (more)
Today we announced a partnership with Datastor (NZ) Ltd., a subsidiary of
Westcon Group, Inc. and a leading virtualization, storage, security, data
protection and convergence distributor. Under the terms of the agreement,
Datastor will be the exclusive Xiotech distributor in New Zealand.
To read more, please visit: http://xiotech.com/press-release.php?id=179.