News and Notes from Xiotech, the Thought Leaders of Data Storage

Brian Reagan

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Top Stories by Brian Reagan

One of the guys whom I consider a mentor in this industry, Chuck Hollis at EMC, always approached product launch messaging with the thought: “the world has changed.” Of course, then it was up to the team to come up with how, why, etc. Great advice. It’s a natural way to introduce drama into what can often be a pretty boring “speeds and feeds” message. I was thinking about Chuck’s advice when I started digging into the Xiotech story. “The world’s changed…” As I dug into the product information, talked to our technologists and sellers, met with some customers and had some time to reflect, it hit me: the world HASN’T changed. Yet. Sure, there’s always plenty of new technology to talk about, and data growth continues to accelerate. But what technology advance has really changed the way we think about, use and benefit from storage? Too often, these ... (more)

Clarifying Our Position on SSD & Other Items

Recently, a blog post appeared on the www.techopsguys.com talking about our technology and our position on SSDs. It’s a good post, and I’m very glad to hear our field team was engaged with the author of the post, but it contains some misperceptions that I’d like to clear up. First, the blog makes several points about our view of SSD that are based on some recent articles in the trade press. The articles were originally triggered as a result of my speaking at Flash Memory Summit back in July, and they drew the conclusion that Xiotech was integrating SSD into the Emprise line for ... (more)

ISE Technology Drives Data Center Efficiency for Entiera

On Tuesday, we announced that Entiera has implemented an EmpriseTM 7000 storage system to increase efficiency in its data center through the system’s unique ability to easily manage storage in virtual environments and deliver best-in-class usable capacity. “We were at a point where we had more servers than people. We just couldn’t sustain that, so we researched SAN options and felt Emprise 7000 was the best choice,” said Jeff Wilkins, chief technology officer of Entiera. “After deploying the system and virtualizing our servers, we cut our number of servers from 60 to 10. So the ... (more)

Reflections on a First Month at Xiotech

Wow, a month went by pretty quickly. Along the way, I racked up some decent air miles, got to know more of the team in Minnesota, had terrific conversations with some of our customers and partners, spun up some lead-gen activities and challenged a bunch of my going-in assumptions. Some observations and thoughts, in no particular order: I completely underestimated the power of a 5-year warranty, particularly in today’s world when asset refreshes have been delayed and IT managers are facing some monster “out year” maintenance payments on the horizon. We’re going to change the compa... (more)

Flash and Trash? Not so Fast

It is said that world travel gives one perspective not otherwise achieved, seeing customers and the industry from a global view. So, on my current trip to South Africa and the UK, I took the time to catch up on my reading, in particular some thoughts on ‘Flash and Trash’ – i.e. the idea that the use of only two media – SSD and SATA – is going to dominate the future of storage. My take – not so fast. Count me as Niels Bohr, when he said “Prediction is very difficult, especially about the future.” While the flash & trash thesis is interesting, I believe there is and always will be... (more)